Inside Instagram: Annaleena Leino-Karlsson


Annaleena Leino-Karlsson - @annaleenashem - is a Finnish interior stylist/designer currently residing in southern Sweden, but who will soon be moving to Stockholm. She works with her own label, Annaleena and runs the blog annaleenas hem. Below is an insight into her beautifully captured Instagram:

What is the inspiration behind your minimalist photo collection?
I have always searched inspiration for my work from nature and music. There is a clear rhythm in both two and I need to feel that my products are strong and well balanced in that way.

How does your surroundings impact your creativity?
Very much. It can be a little sad sometimes that I need so much space to create and think. But it does not mean that a loud city would hinder me to be creative, just the opposite, it can be a positive environment that inspires to something new.

When and how do you decide to take a photo?
When the spirit moves and when I see something that I like. Like the perfect shade or the angle of the seat. I can not always control when I take a photo but that's part of the game.

What is your favourite quote on minimalism?
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” - Antoine de Saint-Exupe

Would you like the opportunity to have your minimalist Instagram collection featured? Please use the hashtag #minimalissimo on any photo you capture.

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