M–Watch
![](https://minimalissimo.com/media/pages/products/minimalissimo-watch/14c9e75dad-1679675169/minimalissimo-watch-1b-600x-q60.jpg)
The KEEKO Watch is an everyday basic wristwatch with interchangeable bands designed by Elmar van Zyl in Melbourne, Australia. KEEKO aim to produce quality, timeless and minimal designs with a strong focus on traditional objects which have stood the test of time. We spoke to Elmar about the brand and his beautifully basic wirstwatch:
Designed as the very essence of the watch; stock standard, brutally simple — void of all complication. I wanted to create a meaningful object which would never date, a timeless piece of design which could be passed down for generations. I think when we’re faced with instability and uncertainty we find comfort in the objects which form the core of our identity, a classic example being the wristwatch.
The KEEKO Watch is available in three variants: brushed steel, black & white, and double black, along with six different coloured wristbands. The watch feels significant and solid, the body is precision machined stainless steel, topped off with a chamfered sapphire crystal lens.
With such an impressive introductory design, I am excited to see how the KEEKO brand evolves. Outstanding work.
A printed visual exploration of built environments within the spectrum of minimalism in 232 pages