Oliver Welles is a full range contemporary minimal menswear and lifestyle brand based in Sarasota, Florida. It is their beautiful collection of timepieces that are perhaps most striking, encased in stainless steel and feature an effortless design that draws on minimalist sensibilities. Personally, my eyes are drawn to the all-black Wellington leather with its ultra-thin case and exceptionally simple face.

Oliver Welles' collections are built upon new takes on iconic high class silhouettes with a slight street-fashion approach, staying true to the sub-cultural heritage of the brand. Mixing high fashion, sports and streetwear with youth culture, art and music, Oliver Welles always aim to find the perfect blend between style and functionality, without compromising its friendly price tag. The collections are tailored and sophisticated expressions, while keeping their playful minimal profile that often revolves around juxtapositions and iconography.

Photography courtesy of Oliver Welles.