Plus Minus Zero is the name of the brand chosen for the minimalist industrial designs of Naoto Fukasawa (1954).

It's hard to deny the elegance and beauty of the innovative and understated Wrist Watch from Plus Minus Zero. The strap simply threads through the back of the face and so can be easily changed, it also makes the watch clean and a beautiful single entity.

Naoto Fukasawa says:

Many designers feel that objects should somehow be stimulating and eye-catching. However, I feel that it’s important that people don’t notice them unless they are needed. I am trying to create a feeling of "I don’t know exactly why, but I feel good".

Minimalist aesthetic is about simplicity, functionality, fashion and design, coupled with great build quality. I love it.