Minimalissimo

Sharing Watch

industrial design

Sharing Watch is a work of Cho, Eun Whan and Shin, Tai Ho of studio MAEZM. They have equipped this unusual timepiece with something more than a reliable mechanism and an air of elegant simplicity. They gave it a communal spirit! Instead of the traditional arrangement of numbers on the dial, there is a slight shift, allowing you to see the time from the side. By simply extending your hand forward or raising it, you can share the time with others. Designers explain:

Such a small change of idea enabled sharing of time with others nearby or others standing opposite site. Through this sharing in this unfamiliar change, we can newly experience the relationship with others by way of time, and that is how Maezm wanted this watch to serve.

The faded numbers make the dial look minimal and uncluttered. They are also quite readable, which is essential for a piece designed to be looked at from a distance.

In the shop