JT Tobacco Alphabet
![](https://minimalissimo.com/media/pages/articles/3/jt-tobacco-alphabet/acc2f66200-1707244411/hrc_c-600x-q60.jpg)
I love the two-tone, type-only design of the Stop The Water While Using Me! packaging almost as much as I love the concept.
The designers, German agency KOREFE (Kolle Rebbe Form und Entwicklung), were given one dream of an assignment:
Develop a brand for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection. The innovation: the message is the brand.
Do you think they did a good job? I do.
A printed visual exploration of built environments within the spectrum of minimalism in 232 pages