Inside Instagram: Adi Adireg
![](https://minimalissimo.com/media/pages/articles/7/inside-instagram-adi-adireg/b40bbfb9f4-1679928565/inside-instagram-adi-adireg-1-600x-q60.jpg)
When great creativity is followed by perfect technical work, the result can be something as astonishing as this campaign for the Dutch company Friesland Campina Kievit — promotion of their powdered milk creamers.
The fully integrated marketing campaign was created by Norvell Jefferson agency, where the Belgian photographer Jeffrey Vanhoutte developed a lovely photo shoot, capturing the acrobatic dancer Noi Pakon moving with fine particles of powdered milk.
Without doubt, a remarkable and complicated collaboration that investigates many of aspects such as motion, still and light, to create a plain, minimal, and pure result.
You can also the watch the fantastic making-of video.
A printed visual exploration of built environments within the spectrum of minimalism in 232 pages