When great creativity is followed by perfect technical work, the result can be something as astonishing as this campaign for the Dutch company Friesland Campina Kievit — promotion of their powdered milk creamers.

The fully integrated marketing campaign was created by Norvell Jefferson agency, where the Belgian photographer Jeffrey Vanhoutte developed a lovely photo shoot, capturing the acrobatic dancer Noi Pakon moving with fine particles of powdered milk.

Without doubt, a remarkable and complicated collaboration that investigates many of aspects such as motion, still and light, to create a plain, minimal, and pure result.

You can also the watch the fantastic making-of video.