Minimalissimo

The Odin

industrial design

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Seattle-based company Up Dog Toys created the Odin, a puzzle dog toy with a modern modular design, with the belief that dog toys can be functional and beautiful without compromising anything.

Fun and expandable like Legos, the Odin was carefully researched and designed, prioritising ergonomics, functionality and aesthetics. The puzzle toy has four differently sized holes for treats to be placed inside and spilled out at different rates, engaging dogs on multiple levels, giving them mental stimulation and physical activity. It's also dishwasher safe and constructed with non-toxic tough materials, providing peace of mind for pet owners – I love that on top of everything it also works perfectly as a stylish piece of home décor!

The Odin launched this week as a Kickstarter campaign. Head over to learn more about the product and help fund this unique, innovative endeavour.

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