When you look at the shelves of skincare products in a shop, they're normally so full of information and busy designs that a mere glimpse of Swedish brand Verso Skincare's packaging is already refreshing and interest grabbing.

Championing the innovative Retinol 8 formula (it helps the skin cells to mimic how young cells behave and is an improvement on the standard retinol formula, 8 times more potent and with none of the famed drawbacks like having to avoid sunlight), Verso is Latin and means reverse, a clever metaphor reflected on the elegant packaging.

The brand identity & packaging design were developed for over a year (!) by Swedish studio Today Creative, resulting in a thoughtful brand image that reflects the product's uniqueness.