Featuring my friends over at THRIVE Los Angeles, a fashion house founded by two technology innovators Rob Meadows and Ali Shahriyari.

Under the creative direction of a designer Cem Cako, a graduate of the Royal Academy of Fine Arts, Antwerp, Thrive's Autumn/Winter 2012 Collection is stunning in its mature design, smart craft and flawless execution. I had a chance to ask Cem about the concept behind the collection and his answers emphasised the goal for timeless pieces, quality, respect and re-discovery of the art of making clothes. Cem was driven by the art of tailoring and expressed a satisfaction of making a garment without targeting the mass production.

There was no reason for me to go beyond this craft and start doing loud things.

Each piece in the collection can easily qualify for the classic every woman appreciating quality and beauty can add to her closet. Additionally, I believe the statement of not doing loud things when there is no reason can extend beyond Thrive's mission and is able to resonate with many aspects of good design.

In the shop