Malin+Goetz
![](https://minimalissimo.com/media/pages/articles/4/malingoetz/b306422b20-1707244279/malin-and-goetz-1-600x-q60.jpg)
Coca-Cola Light is the sponsor of ARCO, the International Contemporary Art Fair that opens today in Madrid, and for celebrating it they have made a special edition of their classic bottle.
It is made of aluminium with a pearl white background and has two of the most representative icons in Arco: a red circle that indicates when a work has been acquired and a label that describes the work, including the tittle, measures and the technique used.
I really enjoy this kind of works where a brand reduce its image to the minimum expression.
A printed visual exploration of built environments within the spectrum of minimalism in 232 pages