Independent fashion designer Angela Sum first announced her intention to create simple, sustainable, and slow fashion through her Kickstarter project of canvas bags back in 2016. The campaign was hugely successful, and now Angela has returned—under her brand āsum—with a wonderfully minimal and well-designed collection of sweatshirts, which is also being realised through Kickstarter. She explains:
This project is about freeing the classic elements of a sweatshirt into a less expected form. After seeing my mother produce sweatshirts for decades that all appeared a bit too similar, this is my attempt to bring a new artistic perspective to the Canadian/American wardrobe staple. The collection is domestically made and eco-friendly—crafted in Canada with sustainable G.O.T.S. certified organic cotton.The collection consists of various styles with a neutral palette, including hoodies and crew necks. Made with 100% organic cotton, the sweatshirts have a beautiful soft washed finish.
āsum creates elevated basics that strives to be inventive in design yet effortless in style. The label is born out of the desire to add that piece of effortless rarity in your closet. The hope is to add an element of art in your clothes and infuse creativity into your everyday life.
We’re fully behind this project and we hope you can support Angela in her campaign to produce more responsible, sustainable, and better design.